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BRAND
None Of The Above

The passion for innovation pushed us to shape our ideas and to introduce them to the world of Fine Luxury Watch making. N.O.A is a combination of Italian style and Swiss watch-making expertise.

THE BRAND
It all began in 2003, when the first N.O.A collection was designed. The rooted tradition of fine horological workmanship of the Ruefli family, together with the experience and professionalism of the team assembled by Nicola along with his brother Daniele Andreatta brought to life the world of N.O.A.
Nicola Andreatta
Profrssional assembler
THE CONCEPT
The designers that influenced our visions when the information flow was limited by physical boundaries were just a few.
Now that we have a continuous cross reference with the world that surrounds us, it has become easier to share visions and ideas. With the globalisation of thinking, we felt the need of harmonizing centuries of history of the watch as a functional object with the world of design.
The necessity of innovating shapes while making things more “user friendly” will strongly be the “Leit Motiv” of every N.O.A creation.
THE HISTORY
Born in Como, Italy, in 1973 and raised in a multicultural environment by his Italian father and Swiss mother, surrounded by watches since his birth, Nicola became passionately interested in the world of horology at a very early age.
Even during his studies, he spent considerable time in the factories following the old process of manufacturing watch components and following the development and production processes.
Graduating in Business Administration in 1996, he then left for Asia where he worked for different watch companies in the design and manufacturing fields.
Back to Switzerland in 2001, he worked in Geneva and Milan as a consultant for various prestigious watch brands.
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